For this agency-wide passion project, we could make anything we wanted under 2 conditions:
1. The idea had to be impactful, and
2. Our technology had to clearly be at the center.
We created the Alienware Renewal Pod, a sensory experience designed to give people something they often forget to give themselves: a break.
Our team equipped the pod with our brand’s latest gaming technology, while factoring in color theory, sensory processing research, auditory dampening, an accessible design approach, and curated video games that could appeal to both new and experienced gamers. At the SXSW launch, visitors would choose one of three moods, each with a corresponding game and light color dedicated to enhancing the emotion. After playing for a beat, they were free to get back to their day feeling refreshed and rejuvenated.
Client: Alienware
When: 2024
Where: SXSW
Role: Copywriter
Cannes Lion Submission
Credits:
Emily Grube
Zach Stevens
Santa Hernandez Garcia
Cate Salony
Paige Gregory
Mark Pereira
Jacqueline Byrne
Shane McGuire
Brent Holt
Mitali Banjaree
Michelle Zauzig
Lily Kowalsky
Build partner:
Adirondack Studios
