It's Welcome to Now. Not Welcome to Tomorrow, or Welcome to Someday. Dell’s newest brand campaign was born from the fact that we’re developing technology that can transform lives at this very moment. 

To play a role in this campaign, we boiled down Dell’s industry-spanning innovations, partnerships, and case studies into a series of billboards, all connected through that one transformative adverb: now. 
When: 2023-2024
Where: Austin-Bergstrom International Airport
Role: Copywriter
Team:

Associate Creative Director/AD: Santa Hernandez Garcia
Senior Copywriter: Christin Klayman
Copywriter: Yours truly
Creative Director: Paige Gregory
Design Director: Megan Stohr
Consulting ACD: Angele Davison
Asset Building AD: Michelle Celedon
Account Manager: Sandra Reyes
Executive Creative Director: Joel Davis & Seth Perisho
Senior Producer: Megan Murray
Producer: Andreea Radulescu
CG/Production Partner: Framestore

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