McLaren Racing was nearing its 60th anniversary, and as their Official Technology Partner, Dell chose to honor our shared pursuit of innovation. Through a series of social posts, we showcased how their crew uses our tech to convert data into raw F1 speed.
After the customer story came another opportunity to celebrate our partnership: The 2023 US Grand Prix in Austin, TX. We knew that fans would be coming from around the world to see the race, so we placed static and digital billboards in ABIA to welcome them.
This placement also laddered up to our ongoing Welcome to Now campaign.
